A student project to rebrand a local non-profit. Friends of Outdoor School is an important part of Oregon’s history.
For the last fifty years, Outdoor School has given opportunities to take children out of their everyday lives and immerse them in nature.
I elevated the current mark using the brand equity. Illustrated icons allows the mark to be both sophisticated and scalable.
The color palette is based off of earth tones, and helps support each icon. The icons represent one of the four focuses of ODS—plant life, soil, water environment, and animal life.
Friends of Outdoor School helps support schools and students that are unable to afford the cost of ODS. The mark carries the importance of Oregon’s tradition.